In 2000, a book was published entitled “The Tipping Point” How Little Things Can Make a Big Difference. It was written by a staff writer, named Malcolm Gladwell at New Yorker.
It analyses social phenomena in the context of business and brands to spiral into epidemics. He redefined how we understand the world around us. At that time, he described it as “Trending” but today we are likely to call it “Go Viral”.
Gladwell stresses that social epidemics are driven by the efforts of a handful of people, having personality types – connectors, mavens and salesmen. The key concept of The Tipping Point is that with the right combination of people and circumstance, it is possible to influence a trend which reaches, as Gladwell defines it, “a moment of critical mass, the threshold, the boiling point” for triggering social epidemic.
Three principal rules are involved in bringing about ideas, products, messages and behaviour that can be made to spread like viruses .
Rule 1 The law of the few
Connectors – These are people who are able to form a large network of friends and acquaintances. Modern equivalent – Linkedin
Maverns – The information supplier is known as a maven, a collector of information who is happy to share it with others. Modern equivalent – Twitter
Salesmen – Salesmen persuade others to accept information. Modern equivalent – Facebook.
Rule 2 The Stickiness factor
A message, idea or product needs to be so memorable that it can create change and spur someone to action.
Rule 3 The power of context
It addresses the role that the environment plays in reaching a tipping point.
Gladwell cites the “broken windows” theory to explain how significant even an apparently minor environmental change can be to the success of a trend. He cited an epidemic theory of crime. It says that crime is contagious – just as fashion trend is contagious – that it can start with a broken window and spread to an entire community. It’s something physical like graffiti. The impetus to engage in a certain kind of behaviour is not coming from a certain kind of person but from a feature of the environment.
Note:- In 1990s, by tackling the broken windows in New York City by authorities, crime rate had reversed dramatically since its implementation.
It offers us, an explanation and a road map of business enterprise where one can achieve hugh financial success through applications of these concepts.
Ever wonder why it is important to know that Tipping Point Matters?
I quote, from the book by Author Malcolm Gladwell:
THE TIPPING POINT is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads life wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
Have you considered that the idea of Tipping Point could also apply to individual like you and me.
It is the point when your thoughts, actions, behaviors, and everything you do count. It have consequences.
Keep your thoughts positive, because your thoughts become your words.
Keep your words positive, because your words become your behavior.
Keep your behavior positive, because your behavior become your habits.
Keep your habits positive, because your habits become your values.
Keep your values positive, because your values become your destiny.
Quote from MAHATMA GANDHI, Open Your Mind, Open Your Life: A Book of Eastern Wisdom
If you’re interested to purchase the book, click The Tipping Point hyperlink.
Bye from now.
Look out for my next blogpost on Eckhart Tolle’s Book, “The Power Of Now” in a week’s time.
Reuben H C Ong (a.k.a Reubeno)
For Malcolm Gladwell latest book and three other New York Best Sellers, click below.